Joy Formidable just announced the upcoming release of their new EP "Hitch" which drops March 25th. And to celebrate the release, the threesome released their new video for their lead single, "The Last Thing on My Mind."
The video, turns the tables on videos depicting the 'male gaze' of objectifying women. "The Last Thing on My Mind" portrays men in all forms of scantily-clad men in all types of everyday activity.
"The point is that when the media representation is imbalanced, if we are mostly seeing women sexualised or objectified, it’s limited, it’s damaging and, frankly, it’s boring," lead singer Ritzy Bryan said in a column she wrote for The Gaurdian.
Joy Formidable also announced a tour beginning March 28th at The Roxy in Los Angeles.
Check out the video below.
The Joy Formidable U.S. Tour Dates 2016
March 28 Los Angeles, CA–The Roxy
March 29 Los Angeles, CA–The Roxy
March 30 San Francisco, CA–Great American Music Hall
April 1 Portland, OR–Wonder Ballroom
April 2 Seattle, WA–Neumo’s
April 5 Minneapolis, MN–First Avenue
April 6 Chicago, IL–Double Door
April 7 Iowa City, IA–Mission Creek Festival
April 8 Nashville, TN–Mercy Lounge
April 10 Pittsburgh, PA–Mr Small’s Theater
April 12 Boston, MA–Paradise Rock Club
April 13 Washington, DC–9:30 Club
April 14 New York, NY–Irving Plaza
April 15 Philadelphia, PA–Underground Arts