It's the mystery behind this whole marketing campaign that has everyone from Meghan Trainor, Lucy Hale to Kacey Musgraves wondering "Who is Fancy?" But it achieves a lot more than just asking 'who is the singer?' In today's music industry where label's force onto the public a pre-packaged pop-singer, Who Is Fancy makes us focus on the actual song - a song, I might add, is actually pretty good.
Scooter Braun, who represents Justin Bieber and Ariana Grande, is reportedly mananging Fancy. Coincidentally, a Justin Bieber look-alike is featured in one of the three music videos released today.
In "Goodbye," our singer sings about how the music industry and strip you down and remake you however they want to portray you. "Goodbye" is about that singer saying goodbye to being a puppet and to start being himself or herself.
Check out the three videos below for "Goodbye" and try and guess (if any of the three) is Fancy...